Wednesday 14 October 2009

Goodwins Music video analysis

http://www.youtube.com/watch?v=xPWqsIClPqU

Goodwins analysis of: Kanye West- all falls down

1. This is a hip hop video and contains a lot of the stereotypical features that a hip hop video would, the artist himself does a lot of performing in the video and there is also a lot of references to expensive possessions in the video.
2. The images used in the video are very illustrative of the lyrics, this usually happens when he is singing about clothing or something else that he owns, then it will show him doing something with it, for example, checking the time on his watch.
3. The music in the video is very simple and clean, this is mirrored in the images, they have chosen the setting for the video at the airport, and everything is white and very clean and crisp.
4. This video doesn’t contain many close ups of the artist as it is shot in first person however they get around this by showing the artist looking into mirrors and performing into them.
5. This video doesn’t voyeuristically show women it just stereotypes everybody, only the men work on security in the video, and the main character in the video is gold digging off of the artist himself.
6. I cant see any intertextual references to any other media products in this video.

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