Group Script

Group Script (Written as a conversation).

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product has followed conventions of real media products such as with in our music video it has incorporated sections of performance. This is shown in the video from the main singer sections and from the band sections. We only showed them performing individually because it made the main singer come across as more lonely. We could of done some group performance if we had of had more time. If we chose to use group performance we would of showed the band without the lead singer. This again would have enhanced the main singers solitude in the video. Certain videos influenced us for shots within our video piece. One video was ‘thousand miles’ by Vanessa Carlton, which inspired us for the close up on the piano shots, as well as following the main singer throughout the video.

How effective is the combination of your main product and ancillary texts?
The combination of our main product and ancillary texts has an effective combination because it created a relation to all three products. The reason we chose the shot we did for the main cover was to show clear distinction between the city and the lead singer. This was to show off the main characteristics of the video in one shot. The colour scheme we chose was black and white. The reason for this choice was because the song describes the main singer as upset and lonely there fore by using black and white it enhances the dullness and emotion in the shots. Seeing as we felt there was a slight rock feel within the song we thought we could show this with in the text chosen for the main cover. This allows the viewer to gain some idea of what the music genre is before listening to the song. The reason we set out our magazine ad and digipak as we did are because after studying possible ideas on the Internet we found using the simple yet effective ideas brings the message across clearly so viewers get a clear idea of what's going on.

What have you learnt from your audience feedback?

After receiving feedback half way through the creation of our main product one change we made to our main product was shortening certain clips. We especially did this towards the end of the video to fasten the general pace. If we were given more time for our media product we would of corrected some shots to create a smoother effect. This could be improved in shots such as when the camera slightly jolts in zooms. The feedback we have received has been important because by getting the audiences views it allows us to know what they want and constantly correct what we can to improve our final piece. Our products compliment each other because of the similarities in all the work. One good similarity that is effective is using the black and white technique throughout the main product and ancillary texts. Also the screen grabs and text used are all the same style therefore fit in with each other and show clear relations when you look at both pieces of work.

How did you use new media technology in the construction, research, planning and evaluation stages?

Media technology with in our main product allowed us to research, plan, evaluate and construct our media piece easily. One way this was achieved was from the use of Internet, which allowed us to study music videos easily as well as allow us to post and review them on the blog. Also we used final cut and Photoshop. These allowed us to construct the main product in a professional manner as well as edit and cut shots to make the video flow with the music. The availability of the programmes used is quite high seeing as you can download Photoshop and final cut off any computer provided you have the use of the Internet. This means anybody has the means to make the music video. After seeing our final products the use of the programmes seemed to of gone fairly well. We managed to edit our video with a lot of different styles and techniques, which turned out to have quite an effective result therefore the use of final cut, seemed to be positive. Also the use of Photoshop for our magazine ad and digipak turned out looking professional and believable, as a front cover therefore also seemed to have a positive outcome. If we were to improve on one use of the programmes we used it would be the blog due to the fact that we could of added more research such as pictures and other media relations which could of improved our knowledge and understanding of music videos on the whole.