Media Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The way in which our media product uses similar conventions of a real media product is by sticking to same the conventions of media products in the past. We based our ideas around Goodwin’s Music Video Analysis to get a foundation and a starting point for our project, this included us looking at music videos to see in what genre style we would want to portray out video. Andrew Goodwin said that music videos should demonstrate genre characteristics and the is a relationships between both lyrics, music and visuals, those are two of his six points to successfully evaluate music videos. (“Dancing in the distraction factory” Routledge 1992). We also looked at the lyrics of the song as we found them to have quite a clear story in them, for example we looked at Just Jacks video ‘the day I died’ as in the video the actor follows exactly what the lyrics our saying and that is something we wanted to incorporate in our videos. Another video that also helped us greatly was Vanessa Carlton-One thousand miles as it constantly follows the lead singer and this is something we wanted to do in out video.
Forms of real media that we used were for the digipak and cd cover were the bar codes and the real record labels we did this to add professionalism to our work. Using quotes from other magazine’s and companies also added the same effect as the logos. These means the consumer can feel comfortable when purchasing the product as they have well branded names to consolidate in.
Our video used convention types with that balanced black and white and colour effectively. We wanted to make the main singer in black white as to show the sadness and loneliness of the lyrics, inspiration of this came from the music video ‘We Cry’ by The script. Another convention used was taking the idea from the clip from the Austin Powers movie where Elvis Costello is singing in the street and has his drummer in the street to. We felt even though it was a similar convention it was also changeling convention types as it is still quite an original idea.
A way in which we changed conventions was by incorporating a few different genre types into our video. We decided to make it a sad video but the song itself is still rather upbeat this meant we could take a classic pop feel mixed in with an indie look with the drummer playing on the street. Even though we used mainly one shot type from a front on position this was done purposely as to show the solitude and sadness of the lead singer, though we did use different shots such as capturing the lead singer in a reflection. I feel if
We had more time to film the video we could of collaborated more different shot types and more shots of the band and maybe adding some more instruments. This could of made the front on shots of the lead singer stand out more.
How effective is the combination of your main product and ancillary texts?
The combination of our main product and the ancillary texts I have found to be very good as we kept our ideas form a video to our ancillary texts consistant. This was done by incorporating the black and white from music video to our digipak and cd cover by having a black background and white writing. We used screen grabs from our video and put them into our ancillary texts, we did this as we thought the potential consumer would be able to see characteristics in both areas and would persuade them more to buy the product. By keeping the ancillary texts dark and black it kept in line with the message we were trying to portray from a music video of a sad, lonely and vulnerable character thus is why we choose that particular image for our cd cover. The reason for choosing the text that we did was to keep in style with the dark theme and it is rather indie looking and this is one of the genre styles we were trying to show so this worked well of both aspects. To gain ideas for the magainze advert we researched professional examples to give us a firm understanding of what to do, we kept contuintiy with the colour scheme with the writing and used
the same record label to reassure the purchaser. We found with our main shot for the cd cover that to have the city in the background almost consuming the lead singer was effective as that was the idea for our video and this could be shown in the cd cover as well.
What have you learnt from your audience feedback?
What we established from out audience feedback was a variety of different views not just on the video but on the ancillary texts as well. Our overall feedback on our video was very positive as the audience liked the fact you were following the lead singer through his life and emotions. This was something we were proud of as it was what we were trying to achieve from the start of out project. Our main critics tended to say that was not enough variety with out shot types, this is something we new already but our thoughts were reaffirmed with the feedback. This is something that would of liked to change but not having enough different shot types it was a group decision to over do the front on shot purposely as to show the lead singers feelings and emotions. We also received some constructive criticisms mid way through our project which told us that parts of our video did not match the flow and pace of the song, this helped us greatly as it meant we could change this and get some extra footage to counteract this dilemma. Another point that was made through feedback was that some of out zooming in wasn’t that straight and if we had the time this is something we would of gone back and redone. One of the main things that we received positive feedback for was the use of black and white for the lead singer, the audience appeared to like this as it added a different dimension to out video rather than just having the whole thing in colour.
For our ancillary texts the majority of the audience feedback was very positive. This was mainly because of the strong continuity between our video and between both the magazine advert and the cd cover. We found the audience liked the fact there were screen grabs from our music video in our ancillary text. The audience liked the fact that we kept the black and white theme in our ancillary text as this was a firm link to keep all aspect of the project together. This was aesthetically pleasing for us as it made us realise that the audience could recognise all of our products together. One of the more subtle things we got feedback from was that in our music video every time an instrumental moment was show it was in colour and we kept this the same for our magazine advert and out cd cover. Something we did receive a slight bit of negative feedback on was our text and that with the dark background it made the feel of our ancillary texts look to gothic, this is something the audience did not wish to see as this was still a pop music video and ancillary texts and even though it is a sad album it did not quite fit in with our final idea. As a group we overall perceived our final audience feedback to be very positive and that we had achieved we wanted to from the start of the project.
How did you use new media technologies in the construction and research, planning and evaluation stages?
For our construction, research, planning and evaluation stages we used many different sources of media technologies. For the research stage of this project we mainly used the internet as our main source of topic knowledge. We used websites such as youtube to find music videos and styles which wanted to base our idea around. Many videos were used as inspiration to our group from such diversities as Elvis Costello to the Arctic Monkeys I believe this to be a good thing as it meant we could put a lot of different ideas into our project. Google was also used to find different art work of bands albums and magazine adverts to give us a base for our ancillary texts. The research stage to our project I think was one of the key parts to this project as it gave us a firm foundation to continue with.
The planning stage of this project soar our group use different media technologies. With the bases of the planning we had our initial ideas ready. The group planned by story boarding our ideas in which we took pictures of this and put them onto the blog. The blog was used as our main area of planning as it aloud us to put all of our ideas down weather good or bad. All of our planning and research went onto the blog. Blogging also helped us as a group stay in contact with each if someone was ill or needed to find out information. By having the information on the blog it meant when we got to the filming stage of the project it meant we had a source to go to if we forgot any ideas. For our planning we also used Google maps as to find the best play to film our project and to help each other with directions to getting to filming location.
The media technologies we used for the construction stage was the main part to our project, We used final cut for the editing side of video which was extremely effective to make our video look a lot better. We change the lead singers part to black and white which made the overall impression of the video a lot professional. Photoshop was used to create our ancillary texts, this helped as it enabled us to make our magazine advert and cd cover collaborate with our music video. We did use final cut to make the ancillary texts as this as took screen grabs from a video and imported them into photoshop. We also used video cameras and a still imagine camera to make our music video.
For the evaluation stage of our project the main use of
media technology was the blog. This was because our audience could post anything they felt about project on there and it has enabled us to put down our own evaluation on there. Also for the evaluation stage we used the video camera to record our documentary of our evaluation. We used final cut to edit this which was difficult as we spoke so much about the project and we had to fit all our information into a short space of time. For the final question of the recorded evaluation we used images from the internet and the blog and final cut which we took a screen shot to enabled us to import them into final cut.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The way in which our media product uses similar conventions of a real media product is by sticking to same the conventions of media products in the past. We based our ideas around Goodwin’s Music Video Analysis to get a foundation and a starting point for our project, this included us looking at music videos to see in what genre style we would want to portray out video. Andrew Goodwin said that music videos should demonstrate genre characteristics and the is a relationships between both lyrics, music and visuals, those are two of his six points to successfully evaluate music videos. (“Dancing in the distraction factory” Routledge 1992). We also looked at the lyrics of the song as we found them to have quite a clear story in them, for example we looked at Just Jacks video ‘the day I died’ as in the video the actor follows exactly what the lyrics our saying and that is something we wanted to incorporate in our videos. Another video that also helped us greatly was Vanessa Carlton-One thousand miles as it constantly follows the lead singer and this is something we wanted to do in out video.
Forms of real media that we used were for the digipak and cd cover were the bar codes and the real record labels we did this to add professionalism to our work. Using quotes from other magazine’s and companies also added the same effect as the logos. These means the consumer can feel comfortable when purchasing the product as they have well branded names to consolidate in.
Our video used convention types with that balanced black and white and colour effectively. We wanted to make the main singer in black white as to show the sadness and loneliness of the lyrics, inspiration of this came from the music video ‘We Cry’ by The script. Another convention used was taking the idea from the clip from the Austin Powers movie where Elvis Costello is singing in the street and has his drummer in the street to. We felt even though it was a similar convention it was also changeling convention types as it is still quite an original idea.
A way in which we changed conventions was by incorporating a few different genre types into our video. We decided to make it a sad video but the song itself is still rather upbeat this meant we could take a classic pop feel mixed in with an indie look with the drummer playing on the street. Even though we used mainly one shot type from a front on position this was done purposely as to show the solitude and sadness of the lead singer, though we did use different shots such as capturing the lead singer in a reflection. I feel if
We had more time to film the video we could of collaborated more different shot types and more shots of the band and maybe adding some more instruments. This could of made the front on shots of the lead singer stand out more.
How effective is the combination of your main product and ancillary texts?
The combination of our main product and the ancillary texts I have found to be very good as we kept our ideas form a video to our ancillary texts consistant. This was done by incorporating the black and white from music video to our digipak and cd cover by having a black background and white writing. We used screen grabs from our video and put them into our ancillary texts, we did this as we thought the potential consumer would be able to see characteristics in both areas and would persuade them more to buy the product. By keeping the ancillary texts dark and black it kept in line with the message we were trying to portray from a music video of a sad, lonely and vulnerable character thus is why we choose that particular image for our cd cover. The reason for choosing the text that we did was to keep in style with the dark theme and it is rather indie looking and this is one of the genre styles we were trying to show so this worked well of both aspects. To gain ideas for the magainze advert we researched professional examples to give us a firm understanding of what to do, we kept contuintiy with the colour scheme with the writing and used
the same record label to reassure the purchaser. We found with our main shot for the cd cover that to have the city in the background almost consuming the lead singer was effective as that was the idea for our video and this could be shown in the cd cover as well.What have you learnt from your audience feedback?
What we established from out audience feedback was a variety of different views not just on the video but on the ancillary texts as well. Our overall feedback on our video was very positive as the audience liked the fact you were following the lead singer through his life and emotions. This was something we were proud of as it was what we were trying to achieve from the start of out project. Our main critics tended to say that was not enough variety with out shot types, this is something we new already but our thoughts were reaffirmed with the feedback. This is something that would of liked to change but not having enough different shot types it was a group decision to over do the front on shot purposely as to show the lead singers feelings and emotions. We also received some constructive criticisms mid way through our project which told us that parts of our video did not match the flow and pace of the song, this helped us greatly as it meant we could change this and get some extra footage to counteract this dilemma. Another point that was made through feedback was that some of out zooming in wasn’t that straight and if we had the time this is something we would of gone back and redone. One of the main things that we received positive feedback for was the use of black and white for the lead singer, the audience appeared to like this as it added a different dimension to out video rather than just having the whole thing in colour.
For our ancillary texts the majority of the audience feedback was very positive. This was mainly because of the strong continuity between our video and between both the magazine advert and the cd cover. We found the audience liked the fact there were screen grabs from our music video in our ancillary text. The audience liked the fact that we kept the black and white theme in our ancillary text as this was a firm link to keep all aspect of the project together. This was aesthetically pleasing for us as it made us realise that the audience could recognise all of our products together. One of the more subtle things we got feedback from was that in our music video every time an instrumental moment was show it was in colour and we kept this the same for our magazine advert and out cd cover. Something we did receive a slight bit of negative feedback on was our text and that with the dark background it made the feel of our ancillary texts look to gothic, this is something the audience did not wish to see as this was still a pop music video and ancillary texts and even though it is a sad album it did not quite fit in with our final idea. As a group we overall perceived our final audience feedback to be very positive and that we had achieved we wanted to from the start of the project.
How did you use new media technologies in the construction and research, planning and evaluation stages?
For our construction, research, planning and evaluation stages we used many different sources of media technologies. For the research stage of this project we mainly used the internet as our main source of topic knowledge. We used websites such as youtube to find music videos and styles which wanted to base our idea around. Many videos were used as inspiration to our group from such diversities as Elvis Costello to the Arctic Monkeys I believe this to be a good thing as it meant we could put a lot of different ideas into our project. Google was also used to find different art work of bands albums and magazine adverts to give us a base for our ancillary texts. The research stage to our project I think was one of the key parts to this project as it gave us a firm foundation to continue with.
The planning stage of this project soar our group use different media technologies. With the bases of the planning we had our initial ideas ready. The group planned by story boarding our ideas in which we took pictures of this and put them onto the blog. The blog was used as our main area of planning as it aloud us to put all of our ideas down weather good or bad. All of our planning and research went onto the blog. Blogging also helped us as a group stay in contact with each if someone was ill or needed to find out information. By having the information on the blog it meant when we got to the filming stage of the project it meant we had a source to go to if we forgot any ideas. For our planning we also used Google maps as to find the best play to film our project and to help each other with directions to getting to filming location.
The media technologies we used for the construction stage was the main part to our project, We used final cut for the editing side of video which was extremely effective to make our video look a lot better. We change the lead singers part to black and white which made the overall impression of the video a lot professional. Photoshop was used to create our ancillary texts, this helped as it enabled us to make our magazine advert and cd cover collaborate with our music video. We did use final cut to make the ancillary texts as this as took screen grabs from a video and imported them into photoshop. We also used video cameras and a still imagine camera to make our music video.
For the evaluation stage of our project the main use of
media technology was the blog. This was because our audience could post anything they felt about project on there and it has enabled us to put down our own evaluation on there. Also for the evaluation stage we used the video camera to record our documentary of our evaluation. We used final cut to edit this which was difficult as we spoke so much about the project and we had to fit all our information into a short space of time. For the final question of the recorded evaluation we used images from the internet and the blog and final cut which we took a screen shot to enabled us to import them into final cut.
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